Turkey to assemble with social media stars in new promotional campaign

The Culture and Tourism Ministry, as a part of a brand-new promotional campaign to achieve high-spending tourists, will draw attention to Turkey's cultural and archeologic heritage, art and gastronomy, in addition to the country's sea, sun and sand attraction, with the assistance of bloggers and Instagram users with an enormous fan following. The country saw the amount of foreign tourists raised considerably between January and November  2018.

According to the Tourism Ministry, over 37.5 million foreigners visited the country within the initial eleven months of the year, up 23% yearly. Once the figures for Dec area declared, the country expects to surpass the target of 40 million foreign guests, the highest number ever.

The figures show that the country hosted nearly forty three million guests, together with Turkish expats living abroad, in aforesaid time period of this year, with a 21.35% yearly increase. The year 2018 was projected to be completed of forty five million guests.

The Culture and Tourism Ministry  updated its 2023 business target of "50 million tourists, $50 billion in income" as "70 million tourists, $70 billion in financial gain". He welcomes 2019 with the aim of "increasing the amount of qualified tourists and tourism markets."

At this point, the ministry has initiated a project to rebrand Turkey with a brand new promotional logo and motto. The course of deciding foreign advertising and publicity agencies continues, for creating a whole new perception outside the previous Turkey brand and tulip figure that has been used for over eighteen years.

Turkey, recorded a 25 % increase in German tourists, and a 36 % increase in British tourists over the first eleven months of 2018. Turkey attended the Uteecht Tourism Convention in Holland as the initial event of the year with the framework of "Tourism-oriented Tourism Marketing in Europe."

The Turkey stand was opened by Culture and Tourism Minister Mehmet Nuri Ersoy. The opening gathered all the stakeholders of the sector.

As a part of the studies conducted on tourists "with high non-accommodation spending" preferring Turkey, tourists traveling from China, Japan, India and South Korea with long flights and longer stays are given weight. Intense advertising activities are to be made in these countries to open up to totally different markets.

2019 is declared as the Year of Turkey in Russia and Japan. Exhibitions will bring forward Turkey's value to the stage, covering several things, from cultural and archeological heritage to art and gastronomy.

Following the first one in Tokyo, the exhibition will be realized in Kyoto, Moscow, Berlin and London throughout the year. Stands at the convention will promote Hatay, Gaziantep and Aegean delicacies.

In 2019, promotions for "retail tourists," who travel with their personal program rather than buying a tourism package, introduced by tour firms will be on the first priority and each media is decided to be used effectively.

While advertising campaigns are heavily broadcasted by international TV channels, the program will involve tourism bloggers and Instagram users with a big variety of followers.

Meanwhile, within the promotional campaign that will run technological developments, an artificial intelligence program is  to be conducted an analysis on tourists who came to Turkey and later chose different countries for numerous reasons or people who are coming for the first time. Direct promotional activities targeting high-spending tourists in each team are to be conducted parallel with the results of the analysis.

Last Updated: 2/23/2019 11:35:10 AM